Time.

Even for the most basic of websites, and even with a platform that’s as intuitive as Squarespace, there’s still a lot of setup involved. It takes a tremendous amount of time to add all of the content, set colors and fonts, build all of the pages and sections, design custom elements, tailoring those elements using code, and that’s just the basics. Several hours can be spent just on tweaking the design for mobile and tablet. And don’t even get me started on animations!

The most skilled Squarespace web designers are spending at least a full week (and often well beyond that with revisions) carefully crafting your website so that it’s unique to you.

Even with the huge time investment designers are putting in, they are still going to execute this job 10x as fast as someone new to Squarespace, especially anyone who wants a website that doesn’t look like a template.

Investment of Knowledge.

Many Squarespace website designers have invested in learning code languages such as CSS, JavaScript, and HTML, and chances are that knowledge didn’t come without a hefty investment of both time and money.

This isn’t always going to be true, but when you hire a Squarespace designer who charges more than, say, someone you can hire on Upwork or Fiverr for $500 for a whole website, you’re going to be working with someone who has cultivated a true command of their craft. They’re going to know all the things, and if they don’t, they’ll know who to ask. You’ll be working with a professional who will understand your brand voice, authentically care, and bring your vision to life within an amazing website.

Cost of Tools.

Some Squarespace designers have more overhead than others. Many independent designers work remotely from home, which keeps costs down, but there are still some pretty pricy tools that many of us use.

As just one example, the top-rated and most effective SEO tools (that provide critical data on keyword and market research) are expensive… like thousands of dollars per year expensive. So when you’re hiring a Squarespace SEO Expert or website designer, the cost of these specialty tools are built into the service fee they are providing, as is their knowledge of how to use this tool.

Working with a skilled Squarespace designer who uses the best tools can be a massive time-saver and stress-reducer and can ultimately elevate your end product, especially when it comes to SEO as this can have a direct impact on everything from site traffic to brand awareness, leads, and sales.